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Free readiness scorecard

How ready is your Publish & Promote document?

This scorecard checks whether outward-facing material is clear, credible, and ready for the audience it is aimed at. It is a short self-assessment, not an editorial review: it shows where the reader would stop or doubt.

01 Is the intended audience and the action you want them to take explicit?

Different readers need different evidence and a different next step. A document for everyone persuades no one.

02 Can a reader complete the task or understand the message without asking for help?

For documentation, that means the examples run and the reference is complete. For other material, that the point is not buried.

03 Is the central claim or news in the first paragraph, not buried?

Editors and busy readers decide in seconds. Make the first paragraph carry the story.

04 Is every outcome or data point tied to a source, baseline, or method?

A specific result with a disclosed method is evidence. A percentage without a baseline is a testimonial.

05 Has the text been checked against the compliance or style rules that apply?

Employment, claims, and press material carry rules that a general editing pass does not cover.

06 Has someone outside the author team read it for clarity and risk?

The author knows what they meant. The reader only knows what the page says.

What this scorecard is and is not

This is a short self-assessment against the questions reviewers tend to ask. It is not a review of your document, and it does not make, approve, certify, award, predict, or guarantee an external decision. A high score means the basics are in place; it does not mean the document will succeed.

The next step is a structured review against the lens shown for your weakest answers. The document owner keeps every decision that follows.